New York based Shin Choi is hailed as one of today's most intelligent and sought-after fashion designers, highly acclaimed by retailers, editors, and high-profile celebrities alike. Her work has made numerous appearances in Harper's Bazaar, Vogue, Marie Claire, In-Style, Cosmopolitan, and Lucky magazines. Aside from her business interests, Choi is a staunch supporter of community work and humanitarian causes.
The store is located at 119 Mercer Street (between Spring and Prince) in the heart of Soho, NY.